Digital marketing is changing at a rapid pace with the advent of new technological trends with every passing day. Those Digital marketing professionals will be left behind, those who don’t want to keep up with the changing times. This will immensely help you, as a marketer to effectively plan out your marketing campaigns carefully for effective results. With the advent of 2017, here are some of the marketing trends you should watch out for in case you don’t want to be left behind this year.
Interactive
content
Generating interesting,
relevant and updated content is one of the most critical features of digital
marketing techniques for creating conversions and growing business. The latest
trend in this direction is creating content which your audience will be not
only able to read, but also will enable them to interact with. This will enable
your readers to actively participate which will generate more buzz and
engagement. The year 2017 promises to do just that.
Mobile
is the future
It is a universal truth
that mobile is the gateway of our future. Google also has recognized this as it
has announced mobile friendliness to be a critical ranking factor for SEO. Any SEO company in Delhi will follow the
same techniques related to mobile data as prescribed by Google, if they want to
rank high on search engines. A majority of online users are on mobiles compared
to their desktops for accessing the internet. If you have missed the
opportunity to cater to that chunk of online users, you will not be able to
create the desired traffic for your website and to grow your business. Thanks
to all that access to mobile data which has made it possible to plan and
strategize your mobile marketing strategy as per the needs of your target
audience.
Video
Content & Live streaming
Getting attention from the
viewer amidst zillions of social media posts and online content out there sure
is a big challenging for marketers. Video content has been gaining more and
more popularity with every passing day. It is very much expected that this
trend will get stronger with each passing day. Videos keep people more engaged
compared to conventional content. Besides all this, many websites have live
streaming options which encourage the viewer to even save the video for viewing
it later and even to consume it on the go.
Virtual/augmented
reality
One of the biggest
successes which triggered augmented reality into the world is Pokemon which
everyone saw in 2016 as one of the major highlights. This sets for the takeaway
that augmented reality sure brings effective results for businesses. For 2017
this can become a realistic option for any marketer trying to bring virtual
world into the real world. The future looks bright for augmented reality and
has a huge potential for a many of the industries. Other uses include enhanced
shopping experiences, gamification of shopping and so forth which retains the
audience interest.
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