Every business owner wants
to have a perfectly designed website so that it becomes not only a source to
drive traffic, but also helps in growing the business. Surprisingly, however
simpler it may sound, it seems hard to achieve.
However you should remember the universal rules as well as best
practices involved in a good web design. If you do that, you will be on your
way to a great website. Here are some valuable tips which one must follow while
designing a website.
Work
out a plan
Don’t just abruptly start
designing your website. Chalk out a plan regarding the layout and the features
you would want to incorporate in your website. Map out your visitor’s journey
right from the time they visit your home page till the time they become a
customer. You need to visualize the pages they visit, the type of content they
will read and the kind of offers they will encounter for getting converted.
Understanding this flow will help you in channelizing leads down the proper
route.
Remove
any complicated media
Never ever have an
introduction to the website in a Flash format. If you have a lot of animations
on the website without any specific purpose, you are giving visitors a golden
chance to visit your competitor’s website. Animation should be present only to
support the content. Also, most browsers don’t display Flash which then becomes
a source of nuisance for the visitors. It is usually expected of any website designing company in Delhi and
anywhere within the globe to be aware of the basic principles of web designing.
Call-to-Action
Implementation
Unless and until you don’t
give visitors a specific direction after they have visited your entire site,
the entire purpose of building your website will serve no purpose. They need to
know which page to visit or what action to perform. Do not hesitate to ask your
visitors to perform an action. Some of the more common call-to-action you can
implement are downloading an e-book, sign up for a newsletter or a specific
offer, watch a video or even request a free analysis/assessment.
Mobile
Optimization
Following best practices
for designing your website is great. However, your design will be considered
incomplete if you don’t optimize it for mobile users. The website has to be
mobile friendly as 80% of visitors view websites on their mobiles. Responsive
web designing has become almost a mandatory requirement for increasing user
friendliness and Google attaches a lot of significance to it as a ranking
factor. Responsive websites can adapt itself to any screen size and are properly
viewed in any kind of electronic gadget, be it an ipad, mobile, laptop or a
desktop.
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