The threats of black hat SEO techniques

Black Hat SEO techniques are the techniques through which the ranking of website is increased from those methods which breaches the terms of service of search engine. These are the aggressive SEO strategies and techniques, which imparts to play with the search engine algorithms and not for the audience. These tactics doesn’t obeys the terms of service of search engines.

Some of the illustration comprise of keyword stuffing, invisible text, doorway pages, including the unrelated keywords to the page content which is commonly known as “page swapping”.

If violates terms of service, why is it used?

Basically used in the cases where quick results and temporary ranking of website is required. The cases in which quick financial return is required, this technique is employed. Every SEO company in Delhi has their own angle of thinking against these techniques.

If you found by Google crawlers, violating the terms of services of Google algorithms, then you will be penalised from Google SERPs. Some of the black hat SEO methods which must have been ignored by the SEO company in Delhi and every SEO expert:-

Plagiarised content: - Plagiarism is defined as the practice of taking someone else's work or ideas and passing them off as one's own. The content which is being used in the websites should be unique and exclusive. Using duplicate content is very hazardous for the websites as it provide terrible experience to your audience. Google Panda is a Google algorithm which is introduced in the year 2011 February, which is established to penalize the websites due to poor quality content.

Keyword stuffing: - Keyword stuffing is defined as the tactics to use the same keyword repeatedly in small piece of article. Google panda Google algorithm is used to look up at the websites which uses this techniques and bans those from Google SERPs.

Text Hiding and Link Hiding:- Hiding links and texts within the body with the assistance of CSS to position text off-screen, using the same  color font because of the background, or setting the font size to zero is seen as deceptive and could be violation of Google Webmaster’s protocol.

Comment spamming: - Comment Spamming is all about generating links to your website or blog by commenting on different blogs and websites even though the sites are relevant or not to your niche or activity profile.

Article rewrite:- Spinning of content using web tool or scripts to generate the plagiarised content. But its plagiarism is not detected by the intelligence because the words and the way of describing the content is changed. This technique is very harmful because this creates boredom among the audience and also confuses them because of availability of content in multiple references or websites.

·         Cloaking: - This is a tactic in which the content is different from its Meta element (Meta title and Meta description). Means the title and the description are not synchronised with the content and idea behind the website. This increases your online presence temporarily, but for long time it is very treacherous.

Sooner or later, all SEO company in Delhi or wherever that utilize the Black hat SEO systems will lose rank and rush without a doubt. It is very highly recommended to take after the Google's rules when optimizing the website.