Black Hat SEO techniques are the techniques through which
the ranking of website is increased from those methods which breaches the terms
of service of search engine. These are the aggressive SEO strategies and
techniques, which imparts to play with the search engine algorithms and not for
the audience. These tactics doesn’t obeys the terms of service of search
engines.
Some of the illustration comprise of keyword stuffing,
invisible text, doorway pages, including the unrelated keywords to the page
content which is commonly known as “page swapping”.
If violates terms of
service, why is it used?
Basically used in the cases where quick results and
temporary ranking of website is required. The cases in which quick financial
return is required, this technique is employed. Every SEO company in Delhi has their own angle of thinking against these techniques.
If you found by Google crawlers, violating the terms of
services of Google algorithms, then you will be penalised from Google SERPs. Some
of the black hat SEO methods which must have been ignored by the SEO company in Delhi and every SEO expert:-
Plagiarised content: - Plagiarism is
defined as the practice of taking someone else's work or ideas and passing them
off as one's own. The content which is being used in the websites should be
unique and exclusive. Using duplicate content is very hazardous for the
websites as it provide terrible experience to your audience. Google Panda is a
Google algorithm which is introduced in the year 2011 February, which is
established to penalize the websites due to poor quality content.
Keyword stuffing: - Keyword stuffing
is defined as the tactics to use the same keyword repeatedly in small piece of
article. Google panda Google algorithm is used to look up at the websites which
uses this techniques and bans those from Google SERPs.
Text Hiding and Link
Hiding:-
Hiding links and texts within the body with the
assistance of CSS to position text off-screen, using the same color
font because of the background, or setting the font size
to zero is seen as deceptive and could be violation of
Google Webmaster’s protocol.
Comment spamming: - Comment Spamming
is all about generating links to your website or blog by commenting on
different blogs and websites even though the sites are relevant or not to your
niche or activity profile.
Article rewrite:- Spinning of content
using web tool or scripts to generate the plagiarised content. But its
plagiarism is not detected by the intelligence because the words and the way of
describing the content is changed. This technique is very harmful because this
creates boredom among the audience and also confuses them because of
availability of content in multiple references or websites.
·
Cloaking: - This is a tactic in which the content
is different from its Meta element (Meta title and Meta description).
Means the title and the description are not synchronised with the content and
idea behind the website. This
increases your online presence temporarily, but for long time it is very treacherous.
Sooner
or later, all SEO company in Delhi or wherever that utilize the Black
hat SEO systems will lose rank and rush without a doubt. It is very highly
recommended to take after the Google's rules when optimizing the website.
